11 Questions with the new AMA CEO Russ Klein

Feb 03, 2015

This month marks the transfer of leadership from 15-year AMA CEO Dennis Dunlap to Russ Klein​. A career marketer and advertiser, Klein started on the agency side, working on accounts including Gatorade, McDonald’s and United Airlines, and ultimately switched to the client side, where he assumed the role of top marketer for companies including Dr. Pepper/Seven-Up, 7-Eleven, Burger King and Arby’s.

Twitterview with Gina Soleil

Apr 30, 2014

We were very happy to host a recent Twitterview #MNMXTV1 with Gina on April 10th, where she discussed the importance of creating an internal brand and specific tips that you can use now to get the ball rolling in your organization.

Gina Soleil: We’ll Have What She’s Having…

Apr 23, 2014

We all know when we are in a company where the vibe is intense, unproductive or negative. Or that something just seems a little “off,” but you can’t quite put your finger on what it is.

Show Your Horns – Business of Professional Sports

Dec 15, 2013

How can companies compete with the experiences that digital now provides inside of your own home? You can sit in Minneapolis traffic for an hour, pay $20 for parking, and sit in the nosebleed seats next to the guy about to spill his drink on you. Or, with today’s technology, you can watch the game while checking your fantasy draft and tweeting about that fumble while lounging on your couch.

MN AMA Digital Series Event Recap

Dec 05, 2013

Twin Cities marketers gathered at Figlios on November 19th to hear seasoned professionals talk about brand building through digitalcommunications at MNAMA’s Digital Series panel. In case you missed it, here’s a full recap of the event and the topics covered by the sixpanelists.

Crisis Communication to Survive the “What Ifs”

Oct 15, 2013

One element of a communications plan that is often overlooked is the all-important crisis communication plan – a document essential in guiding your firm should the media call you and put you in a reactive position for a variety of scenarios, ranging from layoffs to a disgruntled employee or a product failure. With a review of the following, you can take the initial steps in assembling the necessary roadmap to effectively communicate in a crisis.