Whitney Heber

Associate Brand Manager @ Schwan's Consumer Brands

 

President Elect
AMA Minnesota Board of Directors

Whitney works in brand management for Schwan’s Consumer Brands, makers of Red Baron, Freschetta and Tony’s Pizza, along with Edwards Desserts, Mrs. Smith’s Pies and Pagoda Asian Snacks. In her current role, she manages the day-to-day business and go-to-market strategy of small format channels. Prior to Schwan’s, Whitney worked in the events industry for over 10 years with experience ranging from collegiate athletics, to non-profit fundraising, to higher education. Her marketing passion is how people consume experiences and interact with brands. She has two degrees from the University of Minnesota, including an MBA in marketing from the Carlson School of Management.

Whitney joined the American Marketing Association as an MBA student in 2012 and spent a term on the board as VP of Membership prior to serving as President Elect. Outside of the AMA, Whitney is a strong supporter of education. She is a proud resident of ‘Nordeast’ Minneapolis.