Sam Bennett

Director of Advertising @ Best Buy

The strongest, most meaningful brands, are those that do rather than talk. They are brands that understand their consumers' needs and make their promises and value to those consumers real through platforms of demonstration. This also happens to be my area of expertise: helping develop brand positioning and making the positioning tangible and meaningful through interaction points and experiences with the consumer.

Throughout my career in the agency world, I have worked with many clients to do just that, including: Walgreens, L.L.Bean, Marshalls, John Deere, U.S. Air Force, American Red Cross, Legacy Foundation, Finnegans, Kubota Construction Equipment, Southwest Airlines, STAINMASTER and Jarritos.

For the last two years, I have brought this expertise and discipline client-side in my work as director of advertising at Best Buy and during my time there, I have seen significant growth year over year and brand and product campaigns brought to life that we are all very proud of.

I'm Sam. And I'm bringing a little Texas to the midwest, and some spunk to the corporate world. To learn more about me, check out my portfolio at www.sambennett.biz.

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